Dimarzio

DiMarzio, Inc. (formerly DiMarzio Musical Instrument Pickups, Inc.) is an American manufacturing company best known for popularizing direct-replacement guitar pickups. The company also produces other accessories, such as hardware, guitar straps, and instrument cables.

The impact of DiMarzio’s drop-in replacement pickups goes far beyond providing players with a powerful new way to shape their sound. DiMarzio’s pickups quite literally made it possible for the next generation of guitar builders to challenge the establishment. The Super Distortion’s story and the musical revolution it helped kick off can’t be told without also telling Larry DiMarzio’s story and the origination story of the DiMarzio company.

In plain terms, DiMarzio pickups powered the Ibanez, Hamer, Charvel, BC Rich, Dean, Spector, Jackson, Sadowsky, SD Curly instruments and helped to create a new sound. (And loads of Gibson and Fenders as well!) Fender and Gibson weren’t up to the task and certainly weren’t going to supply their rivals with their pickups. DiMarzio’s fresh and often-radical ideas were a key building block for the guitarists and guitar builders with their eyes to the future.

DiMarzio pickups were embraced by a generation of impossibly gifted musicians who used them to redefine the instrument’s technical and sound limits. DiMarzio helped give voice to their sonic expression. And that’s what Larry DiMarzio is still doing today.

As of 2024, DiMarzio offered more 200 pickup models, including traditional passive single coils and humbuckers, battery-powered active pickups, and models for seven- and eight-string guitars.